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The "Farm it Out" Strategy

We've seen a growing trend with smaller and even mid-size associations trying to split up their association software to different best of breed vendors.  As an example, their event management might be outsourced to Cvent.  For their billing and contact management they would use Act.  For accounting they would use Quickbooks and for their website content management they would use a local web developer and pay him by the hour or on a contract basis to update things.  Is this a good idea?  Read our strategic analysis on this strategy for your association management software.


Posted by: Eric Jones
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